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With Web 2.0, social sharing (and no longer search) is becoming the new paradigm for discovery of volunteer opportunities at many nonprofits. This Ignite presentation explores what this shift means for organizations, and how they can effectively recruit, manage, and "activate" volunteers. Presented by VolunteerMatch's Robert Rosenthal, at the 2010 Nonprofit Technology Conference
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Robert strengthens communities by directing outreach and editorial activities for the Web's most popular volunteer network. As communications lead, he is responsible for the membership communications, public relations, social networking campaigns, and overall management of the Webby-award winning VolunteerMatch brand. Before joining VolunteerMatch, Robert developed the communications for a $26 million fundraising campaign for the Jewish Community Federation of San Francisco, helped build and sell a high-rise building, ran his own consulting firm, survived the dot-com era, edited publications for an eagle-eyed association of editors and publishers, and lived in Jerusalem's Old City. A frequent public speaker on subjects of nonprofits, service, and technology, Robert is a native of Tucson, Ariz., where at least it's a dry heat.