Resource published Tue, Dec 23, 2008 at 11:52PM UTC edited Mon, Jan 06, 2014 at 06:53PM UTC
Critical Issues #9: Brand Identity for Nonprofits Edit Title
Focused intently on the services they provide, non-profit organizations are often unaware of the substantial asset they have in their brand identity. Not just a function of retailing consumer products, brand identity can offer reinforcement of mission, operating stability, and increased revenue, tying together diverse elements of strategy to produce real and lasting results.
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