Critical Issues #2: The Secret Life of Surveys Edit Title

Surveys can be scientific instruments offering statistically reliable guidance for important decisions. This article is not about that. It is about communication.

Critical Issues 02 The Secret Life of Surveys

The Secret Life of Surveys (the other things they can do for you) Internet survey tools make it remarkably easy to gather and analyze information and opinion. But surveys can do much more important things than that in developing connections with stakeholders. Surveys can be scientific instruments offering statistically reliable guidance for important decisions.

http://www.synthesispartnership.com/critical02/

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