Critical Issues #7: On Mission Edit Title

Here’s my claim: a mission statement is a fundamental tool of strategy, focus, marketing, and identity. It provides the shortest route to your goal… for the simple reason that without it you don't really know (collectively) what your goal is.

Critical Issues 07 On Mission

Often when the question of the mission statement comes up with a nonprofit board there are groans. We don't want to get bogged down in wordsmithing; we have more important issues to deal with. We all know why we're here, let's figure out how to do our work better.

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