Resource published Tue, Jul 17, 2012 at 12:49AM UTC edited Mon, Jan 06, 2014 at 06:45PM UTC
Critical Issues #7: On Mission Edit Title
Here’s my claim: a mission statement is a fundamental tool of strategy, focus, marketing, and identity. It provides the shortest route to your goal… for the simple reason that without it you don't really know (collectively) what your goal is.
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