Critical Issues #8: The Measure of Success Edit Title

If the truly important things are qualitative, how can the real value of what we do be measured in any meaningful way? Quantitative measures are not a substitute for qualitative goals, but when developed and used thoughtfully, they are essential tools to assist in reaching them.

Critical Issues 08 The Measure of Success

In the mission-driven world of nonprofits, emphasis is usually placed on qualitative values rather than quantitative ones (the intangibles of human dignity, spirituality, education, or the arts, rather than revenue or market share). If the truly important things are qualitative, how can quantitative measures be meaningful to us?

http://www.synthesispartnership.com/critical08/

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