Resource published Tue, Jul 17, 2012 at 12:54AM UTC edited Mon, Jan 06, 2014 at 06:44PM UTC
Critical Issues #9: Brand Identity for Nonprofits? Edit Title
Focused intently on the services they provide, non-profit organizations are often unaware of the substantial asset they have in their brand identity. Not just a function of retailing consumer products, brand identity can offer reinforcement of mission, operating stability, and increased revenue, tying together diverse elements of strategy to produce real and lasting results.
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