Critical Issues #9: Brand Identity for Nonprofits? Edit Title

Focused intently on the services they provide, non-profit organizations are often unaware of the substantial asset they have in their brand identity. Not just a function of retailing consumer products, brand identity can offer reinforcement of mission, operating stability, and increased revenue, tying together diverse elements of strategy to produce real and lasting results.

Critical Issues 09 Brand Identity for Nonprofits

Focused intently on the services they provide, non-profit organizations are often unaware of the substantial asset they have in their brand identity. Not just a function of retailing consumer products, brand identity can offer reinforcement of mission, operating stability, and increased revenue, tying together diverse elements of strategy to produce real and lasting results.

http://www.synthesispartnership.com/critical09/

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