Get Cozy with Your "Market": Profiling and Customizing Engagement with Donors for Conversion and Retention Edit Title

Wed, Aug 17, 2016 at 1pm EDT / 10am PDT Edit Date

Newsletters and mass mailings are still the tools of the trade for many non-profits seeking to raise funds. Some of the more “courageous” have made forays into social media, variously Tweeting, posting updates on Facebook, blogging, etc., to reach current and prospective donors. Relatively few, however, do it with a well-thought out strategy, and outreach costs time and money. With so many ways to approach the “market,” how can you be sure you’re getting the best return out of your investment?

You need to know your prospects… really well. Understanding their demographics, giving potential, and interests, how and where they access information, etc., is critical knowledge, because it allows you to prioritize and customize how you target different groups with what they need to hear, when and where they will hear it. You can build more interest, convert it into more donations, and retain more donors over time if you send the right messages to the right people at the right times, without wasting resources on ineffective approaches.

This webinar will focus on (1) Researching prospective donors, (2) Developing donor profiles, and (3) Understanding donor “journeys” from contact to conversion and beyond, so you can approach fundraising strategically, tailor engagements, and maximize net returns.

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Learn more about Snowflake... visit us on the web at, and follow us on Twitter: @snowflakellc.

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