Wed, Oct 19, 2016 at 1pm EDT / 10am PDT
Did you know that 53% of donors lapse because of poor donor communication? Though social media usage has become pervasive among nonprofits, it is still used primarily for promotion. Those organizations who are utilizing networks like Facebook, Twitter and Instagram to show authentic and personalized appreciation... (continued)
Wed, Mar 30, 2016 at 1pm EDT / 10am PDT
Donations made online is one of the fastest-growing gift channels. While it's not yet a juggernaut, it is significant enough to pay attention to. And if your online gift processes aren't operating according to best practices for user-experience and donor stewardship, you... (continued)
Wed, Oct 29, 2014 at 1pm EDT / 10am PDT
The growth of the Internet has given rise to a new discipline of online marketing: inbound marketing. Businesses and organizations who have mastered inbound marketing through content publishing are reaping vast dividends in the form of website traffic and conversions.
For nonprofits, there is a huge... (continued)
Tue, Jul 29, 2014 at 1pm EDT / 10am PDT
This session will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern's principles are based upon years of research conducted in the... (continued)
Author of two five-star rated books (rated by Nonprofit.About.com), Get the Job, Your Fundraising Career Empowerment Guide, and The Wild Woman's Guide to Social Media. Also authored The Wild Woman's Guide to Fundraising. Popular website, WildWomanFundraising.com, gets 40,000 monthly visitors.
Coaches small nonprofits in how to fundraise and communicate more... (continued)