Cheri has been working for and with non-profits since 1984. As a fundraiser in charge of Special Gifts at Planned Parenthood/Chicago from 1984 to 1987, Cheri researched, selected and implemented the first fundraising software product used by the organization.
From 1987 to 1993, Cheri worked as an account manager for a national software company. Working... (continued)
Wed, Oct 29, 2014 at 1pm EDT / 10am PDT
The growth of the Internet has given rise to a new discipline of online marketing: inbound marketing. Businesses and organizations who have mastered inbound marketing through content publishing are reaping vast dividends in the form of website traffic and conversions.
For nonprofits, there is a huge... (continued)
Tue, Jul 29, 2014 at 1pm EDT / 10am PDT
This session will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern's principles are based upon years of research conducted in the... (continued)
Author of two five-star rated books (rated by Nonprofit.About.com), Get the Job, Your Fundraising Career Empowerment Guide, and The Wild Woman's Guide to Social Media. Also authored The Wild Woman's Guide to Fundraising. Popular website, WildWomanFundraising.com, gets 40,000 monthly visitors.
Coaches small nonprofits in how to fundraise and communicate more... (continued)