Resource published Thu, Nov 19, 2009 at 07:15PM UTC edited Sat, May 14, 2011 at 07:14AM UTC
Writing a Results-Driven Marketing Plan: The Nonprofit's Guide to Making Every Dollar Count Edit Title
Give your marketing the direction, focus and efficiency you need to maximize the smallest of budgets for optimum results with this nonprofit-focused handbook. Each section uses narrative and worksheets to walk you step-by-step to position your organization; develop a simple, results-driven marketing plan; easily obtain administrator buy-in; efficiently report your progress; and maximize results.
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