Measuring the Effectiveness of Your Online Communications Edit Title

This article describes four types of measures - Views, Followers, Engagement, and Conversion - that help track communications efforts to see if they’re effective.

Measuring the Effectiveness of Your Online Communications

For most online communication channels, there's a way to see how many people actually saw your information-the number of "Views" received-including: Website Page Views. Through a website analytics tool, like Google Analytics, you can see how many people looked at your website, a particular page or a blog post over a given period of time.

http://www.idealware.org/measuring-online-communications

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